Skip to content

THE PICKING PART IS THE GAME.

About NOT IT!

Randomly picking one person is easy.

You can draw a name.

Generate a number.

Spin a wheel.

And a second later, someone has been chosen.

That works.

But the interesting part is over almost immediately.

NOT IT! was built around a different question:

What if getting picked was the game?

What if getting picked was the game?

Instead of instantly showing a random result, NOT IT! turns the selection into a shared moment.

Everyone takes a turn.

Nothing happens.

Someone takes another turn.

Still safe.

Another turn.

And now everybody is watching a little more carefully.

Eventually, somebody presses the wrong control, cuts the wrong string, breaks the wrong piece of ice or opens the wrong crate.

That person gets picked.

Four games. Four worlds.

Each game uses the same basic group mechanic, but the experience is completely different.

01

DON'T LAUNCH IT!

Sneak into a rocket laboratory and hope you don't accidentally launch the rocket.

02

FREE THE ALIEN

Cut strange balloons loose from a secret facility — without releasing the one that isn't actually a balloon.

03

WHAT'S UNDER THE ICE?

Search beneath Antarctic ice for penguins while something much larger moves below.

04

DON'T OPEN THAT!

Explore an abandoned circus storage room filled with old props and one very bad surprise.

The games are intentionally simple.

You shouldn't need a tutorial before your friends can understand what to do.

The world, tension and reveal are what make each one different.

Explore the game stories →

Why no player setup?

A lot of group games begin with forms.

How many players?

Enter your names.

Choose an avatar.

Create a room.

For NOT IT!, that felt unnecessary.

The people playing are already together.

You know whose turn it is.

So the games stay out of the way.

Open one.

Take turns.

See who gets picked.

Designed to be shared

NOT IT! works on phones, tablets, laptops and larger screens.

You can pass a phone around a table or put the game on a larger display while everyone takes turns.

The goal is not to keep one person staring at a screen alone.

The goal is to create a moment the whole group watches together.

Especially when nobody wants to be next.

How to play together →

Simple games, big reactions

The mechanics are intentionally small:

Press.

Cut.

Break.

Open.

But each action changes the scene.

A control stays pressed.

A balloon disappears into the sky.

A penguin remains in the ice.

A circus prop spills out of a crate.

As the round continues, everyone can see how many safe choices have already disappeared.

That is where the tension comes from.

The game doesn't need complicated rules.

It just needs one remaining question:

Is this the one?

NOT IT!

Take turns.

One of you gets picked.

Hopefully, when it happens, you can say:

Not it.

Choose your world →